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EXPO 2015, Milano - logo

Logo for an italian (Milano) international R&D (innovation) expo. sourceThis one caught my eye immediatly!Colourful,...

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#1 jjyepez

Guru

Designer
955 posts

Posted 30 July 2012 - 04:26 AM

Logo for an italian (Milano) international R&D (innovation) expo. source

Posted Image

This one caught my eye immediatly!
Colourful, transparency overlapping trend, memorable, recognizable ...
Nice use of CMYK palette btw.

This was a design contest winner. Read the story

Not sure about the meaning and its accuracy, even though I like it pretty much.

What do you think?

--
jjy

Edited by jjyepez, 30 July 2012 - 04:39 AM.

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#2 Jaba

Senior Member

Designer
124 posts

Posted 30 July 2012 - 09:58 AM

I agree, it is a nice logo. Fresh and memorable. I definitely prefer this one to the one with the stylised egg. I was wondering if the logo would still hold its own in grey scale though. Or black & white.

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#3 Creativita

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Designer
38 posts

Posted 30 July 2012 - 12:51 PM

Its a great idea to use the contrast of CMYK and transparency. However, its a little bit uncomfy for the eye

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#4 MohamedAdel

Junior Member

Designer
14 posts

Posted 30 July 2012 - 06:42 PM

it looks good and catchy, but as Jaba said, it might not hold its own in grey scale or black and white. its not easy on the eyes (maybe when its printed its more comfortable) and it would not work good for people with color blindness.

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#5 jjyepez

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955 posts

Posted 30 July 2012 - 09:38 PM

it looks good and catchy, but as Jaba said, it might not hold its own in grey scale or black and white. its not easy on the eyes (maybe when its printed its more comfortable) and it would not work good for people with color blindness.

Cretainly.
Those are good cons, but they apply to most of current trends as well
.. so ..
why those are appaerntly accepted trends then?

Maybe trends are just fads. ... ?

--
jjy

Edited by jjyepez, 01 August 2012 - 11:31 PM.

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#6 MohamedAdel

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Designer
14 posts

Posted 01 August 2012 - 10:53 PM

well at least the current trends don't contain multiple layers of shapes that will be hard too see for those with bad sights. my point is that the logo looks like the color blindness tests. most of the current trends will at least be seen as a shape, but it would be hard to see the expo and the 2015.

that is my opinion

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#7 Legionary

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5 posts

Posted 06 August 2012 - 03:30 PM

It's really creative but as they said before you gotta have a sharp eye.

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#8 Dabbey54

Senior Member

Designer
146 posts

Posted 07 August 2012 - 12:07 PM

thats sooo awesome

Logo for an italian (Milano) international R&D (innovation) expo. source

This one caught my eye immediatly!
Colourful, transparency overlapping trend, memorable, recognizable ...
Nice use of CMYK palette btw.

This was a design contest winner. Read the story

Not sure about the meaning and its accuracy, even though I like it pretty much.

What do you think?

--
jjy

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#9 arthouros

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Designer
40 posts

Posted 08 August 2012 - 03:53 PM

very clever idea with transparency ! great work!

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#10 mohit

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Banned
65 posts

Posted 18 August 2012 - 10:24 AM

good use of colours in the logo.. created a illusion..nice logo

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#11 Edeng

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Designer
33 posts

Posted 19 August 2012 - 01:04 AM

awesome

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#12 antoneofull

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100 posts

Posted 23 August 2012 - 07:18 PM

very clever design, I really like it! I just ask myself a question, as seen in 2015 and segmenting leaving only see within the word EXPO? ... would be interesting to see how it looks.